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高金价推动黄金消费“轻量化”_我的网站

一 |     The speculation around the next James Bond has taken a rather stylish turn. This is all thanks to Callum Turner and his fiancée, Dua Lipa. With Turner emerging as a favourite to lead Amazon MGM’s upcoming Bond reboot, fans are now pushing for the couple to take on the iconic franchise together.     The Bond mantle has been a subject of endless debate ever since Amazon MGM announced its plans to shape the future of 007. While early frontrunners included Aaron Taylor-Johnson and Henry Cavill, a wave of buzz has recently positioned 34-year-old Turner at the top of the list. British bookmakers have even labelled him the “red-hot favourite,” following a surge of bets and online support.                                                                 View this post on Instagram          A post shared by DUA LIPA (@dualipa)               Turner is best known for his breakout role in the Fantastic Beasts series and later acclaimed performances in Masters of the Air and The Last Letter From Your Lover. He has worked towards steadily building up the kind of profile Hollywood loves. An all-round superstar personality completed with versatility, charisma and an old-school magnetism. He’s currently starring in the romantic drama Eternity alongside Elizabeth Olsen. However, it’s his off-screen relationship that’s fuelling the latest Bond chatter.     Turner and Dua Lipa confirmed their engagement earlier this year. This came after months of paparazzi sightings and absolutely stunning holiday photos. The pair reportedly bonded over reading the same book, Hernan Diaz’s Pulitzer Prize-winning Trust. Fans believe that this meet-cute feels straight out of the Bond movie blueprint.                                                                 View this post on Instagram          A post shared by DUA LIPA (@dualipa)               For many, the idea of Turner as Bond is appealing not just for his acting chops but for the softer, fashion-forward energy he brings. At 6’2”, effortlessly sharp in tailored suits, and without a watch contract, which is a certified Bond essential, he fits what we would call the modern 007 mould. And then there’s Dua Lipa, global pop star, fashion figurehead and already fluent in cinematic glamour. After her Barbie cameo and Bond-adjacent musical presence, fans argue she’s practically destined to be a Bond leading lady.     If Turner really becomes the next 007, the internet has already decided: Dua Lipa should be his Bond girl. And together, they could become the franchise’s most compelling power couple yet.Also Read: Dua Lipa and Callum Turner Get Engaged As Singer Talks About Growing Old Together。    七夕将至，近期黄金消费热度有所升温。

二 | 在北京SKP商场七夕活动期间，即便是工作日，老铺黄金门店前仍排起长队，顾客等候时长普遍达到2小时至3小时。正在排队的程女士对《证券日报》记者表示：“商场有满减活动，这时候买比较划算，我想买个克重小一点的玫瑰花窗吊坠，送给自己当七夕礼物。”    记者走访发现，今年七夕前夕，黄金消费的“轻量化”特征明显——小克重、高颜值的金饰产品，正从“婚庆刚需”转变为“悦己日常”。    在业界看来，黄金消费“轻量化”趋势最直接的推手是金价持续高位运行。截至8月16日，国际现货黄金价格已达4375美元/盎司，8月份以来累计上涨8.37%。记者走访了解到，周生生、老庙黄金、周六福等品牌足金饰品报价普遍超过1320元/克。    天风证券研报认为，消费者普遍存在“买涨不买跌”的心理，金价上行有利于营造赚钱效应，促进消费决策达成。但与此同时，品牌首饰金价格水涨船高，直接抬高了购买门槛。    一位金饰专柜销售人员对《证券日报》记者表示，过去千元左右的小克重金饰曾是年轻人送礼的热门选择，如今市面主流成品金饰动辄两三千元起步，平价款式越来越少。中国黄金协会此前也表示，高金价抑制了黄金首饰整体消费，但低克重、设计感强、附加值高的产品依然受到青睐。    广州艾媒数聚信息咨询股份有限公司CEO张毅对《证券日报》记者表示，一边是消费者“想买”的意愿被金价上涨激发，一边则是“买得起”的门槛被金价抬高，两股力量的拉扯，促使消费者在克重上“做减法”。    除了金价，消费群体的代际更替也在加速黄金消费的“轻量化”。菜百股份相关负责人对《证券日报》记者表示，“90后”“00后”已成为今年七夕黄金消费的主力，相较于金饰的大小，他们更看重金饰的工艺和寓意，古法黄金和硬足金品类关注度持续走高。    记者在北京荟聚商场周生生门店看到，一口价金饰的折扣促销吸引了不少顾客，柜台前围着六七对试戴对戒的情侣，小克重蝴蝶结、星星月亮耳钉等轻量化饰品试戴频繁。    线上渠道，京东七夕礼遇季汇集了多款小克重黄金产品，菜百黄金转运珠、周六福小金花耳钉等均有折扣。京东相关负责人对《证券日报》记者表示，中小克重黄金饰品因价格亲民、自带社交价值，已成为情侣互赠、悦己消费的主流选择。    消费端的变化，正在倒逼品牌方调整。“对总价更敏感，对日常佩戴和情感表达的需求更强是当下消费者的两个变化，下半年，我们会继续围绕上述变化来做产品调整。”周生生相关负责人对《证券日报》记者表示，“我们产品创新的重点，不是简单把产品做轻、做小，而是在控制消费者入手门槛的同时，通过设计、工艺、寓意和佩戴体验提升价值感。”    值得注意的是，记者了解到，品牌方的促销让利空间普遍有限。

三 | 今年七夕期间，多数品牌的克减优惠在30元至50元之间，工费折扣多为八折至九折，整体力度较低。一位门店负责人表示，由于金价太高，能给到消费者的优惠比较有限。    天风证券研报认为，展望下半年，七夕、中秋、国庆等节点有望为黄金珠宝消费提供季节性支撑。

四 | 世界黄金协会也认为，金饰需求有望获得结婚旺季与节假日消费的季节性支撑。

五 |

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Published on:10:24:29